Treating your skin to a luxurious CBD experience
Deepcell approached me wanting to create a luxurious brand experience for their new CBD skincare range, Amber. The main aim was to make sure the consumer felt cared for and pampered, while staying approachable to its varied demographic.
To achieve this we used copper foil embellishments and textured paper to create that strong sense of luxury to the touch, while the gold lids added another dimension of grandeur. A custom font was created using thin, curved serifs to provide a subtle femininity, and paired alongside the modern script font create a contemporary yet luxurious brand.