A space for the eco-concious to shop locally, organically and sustainably
The term flourishing is used within positive psychology to explain the pursuit of an authentic life that brings joy and happiness through being connected with life passions. This is how Flourish came about and is everything Deanna is wanting to accomplish through the studio, so we wanted to create a brand identity that reflected this. The overall font is modern and bold while the small, circular embellishments added to each letter add subtle touches of femininity to make the consumer feel cared for.
We created a set of floral design elements based off the diamond below the 'O' which feature throughout both the print and digital collateral to tie in each facet of the branding.
For the website we wanted to make the audience feel connected before even stepping foot in the studio. Through the warm colour palette, tone of voice and imagery we made sure that every aspect of the site was intentionally crafted to inspire trust and care.