MERAKI IS WHAT HAPPENS WHEN YOU LEAVE A PIECE OF YOURSELF - YOUR creativity & love - IN YOUR WORK
This is the fundamental approach I take to design. With every project I spend time really getting to know you and your business so I can create branding or assets that deeply connect with your audience. At it's core, design is emotion driven and built on the instant connection you feel when you see or touch something that feels intuitively you. I aim to help your business connect with you and your audience on every level.
Great packaging is so much more than just a logo on a product. Packaging should engage people on multiple levels and begin building a connection with the customer from the instant they lay eyes on it. Whether you have an existing brand that needs packaging, or you'd like to include it as part of your brand package, I'd love to bring your brand to life with beautiful packaging that converts viewers into customers.
Your branding is a reflection of you. From your fonts and colour palette through to your tone of voice, it all works cohesively to build your brand experience. Every interaction with your brand is an opportunity to engage and connect with your audience on a deeper, more personal level.
That's where I step in.
An in-depth look at your business goals,
audience and competitors. This gives you a clear direction for your brand that you can reference again and again to ensure that everything you do is aligned with your vision.
I want you to have a brand that is flexible and can easily grow with your business. To do this your brand should include multiple design elements that all work together. These include: A primary logo, a secondary logo, a brand mark, imagery, font selection, collateral, tone of voice and a colour palette.
A detailed guide to educate you on how to use your new branding. With this tool, you’ll have the confidence to use everything that we create in a way that’s consistent and cohesive.
Every business is different and connects with their audiences in different ways, so your collateral pieces will be tailored specifically to your needs. Some examples of collateral are product packaging, business cards, stationery, social media templates, advertisements.
A website that gets results needs to have strategy behind it. I work with you to create a detailed blueprint for your website that addresses your key goals, ways to engage your audience and structure your content in a way that’s intuitive. Your site will be built in Wix and once it's live I'll give you all the tools you need to manage and edit it on your own.
Every aspect of your brand is an opportunity to engage with your community and foster a connection. That's why every part of your brand deserves to be beautifully designed with intention behind it. I can help with all aspects of print and digital design, from business cards and flyers through to social media templates and content creation.
I WAS IN THE VERY EARLY STAGES OF MY BUSINESS PLANS WHEN I WAS INTRODUCED TO MIKAELA AT MERAKI DESIGN STUDIO, I’M SO HAPPY I WAS! AT OUR FIRST MEETING WE DISCUSSED MY VERY LOOSE IDEAS FOR MY BRANDING AND FROM THAT MIKAELA SENT ME OVER SOME IDEAS. I DON’T KNOW HOW SHE MANAGED TO CAPTURE EXACTLY WHAT I WAS LOOKING FOR FROM SO LITTLE INFORMATION BUT WE WERE COMPLETELY ON THE SAME PAGE. NOT ONLY DID MIKAELA CREATE MY BRAND, SHE ALSO BUILT MY WEBSITE, CREATED ADVERTISEMENTS AND RAN MY INSTAGRAM FOR THE FIRST FEW MONTHS. SHE WAS RELIABLE AND EASY TO WORK WITH AND WAS REALLY IN TUNE WITH WHAT I NEEDED. I WOULD HIGHLY RECOMMEND HER WORK TO ANYONE.
— Lauren, New Leaf