MERAKI (may∙rah∙kee) Greek
(n) To leave a piece of yourself - your soul, creativity, or love - in your work
Meraki is the fundamental approach I take to design. With every project I spend time really getting to know you and your business so I can create a brand that deeply connects with your audience. At it's core, branding is emotion driven and built on the instant connection you feel when you see or touch something that feels intuitively you, so my goal is to help your business connect with you on every level.
MY APPROACH TO DESIGN
Your branding is a reflection of you. From your fonts, to your colour palette to our tone of voice, it all works together to build your brand experience. Every interaction with your brand is an opportunity for you to engage and connect with your audience on a deeper, more personal level.
Just like you, your brand naturally evolves over time as your business expands. I aim to create something that doesn't just stand the test of time, but rather something that grows and evolves as you do. Good design in an investment, but when done correctly it will stay with you for the rest of your career.
I care deeply about the environment so with everything I produce the environment is always front of mind. I am proud to partner with a carbon neutral print company meaning every aspect of the printing process (paper, ink, production) is all compensated for through carbon offset projects.
TIMELILINE: 6 - 8 weeks
An in-depth look at your business goals,
audience and competitors. This gives you a clear direction for your brand that you can reference again and again to ensure that everything you do is aligned with your vision.
I want you to have a brand that is flexible and can easily grow with your business. To do this your brand should include multiple design elements that all work together. These include: A primary logo, a secondary logo, a brand mark, illustration/pattern, font selection, and a colour palette.
A detailed guide to educate you on how to use your new branding. With this tool, you’ll have the confidence to use everything that we create in a way that’s consistent and cohesive.
Every business is different and connects with their audiences in different ways, so your collateral pieces will be tailored specifically to your needs. Some examples of collateral are product packaging, business cards, stationery, social media templates, advertisements.
BRAND & WEB DESIGN
TIMELILINE: 2-3 months
We'll create a heart felt visual identity that speaks to your audience first through our brand identity process. For more information, view what’s included in our branding services.
A website that gets results needs to have strategy behind it. We’ll create a detailed blueprint for your website that addresses key goals, ways to engage your audience and structure your content in a way that’s intuitive.
design & development
We’ll design a site that is uniquely yours down to the last detail and focuses on engagement. Your site will be built on Wix and will be fully editable, giving you the freedom to update things on your own once we’re done.
site installation & training
Everything will be set up for you and before things go live, we’ll go through how to manage and edit everything on your site yourself.